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Rolls-Royce Launches New Program for Pre-Owned Rolls Luxury Automobiles
After struggling to find a way to entice buyers of pre-owned Rolls-Royce automobiles and address their concerns about each vehicle’s provenance, the venerable luxury carmaker has finally found a solution. To certify ownership and allay the fears of prospective buyers, Rolls has set up a program called, fittingly, Provenance that will provide quality control and extended warranty coverage for most models. The company had deliberately avoided meddling in the secondary Rolls-Royce market out of concern about the negative connotations of the terms “pre-owned” or “used car.” However, after reviewing the idea and hearing from customers, they reconsidered their position and now call Provenance their “approved programme for pre-owned cars.”
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