Limousine Becomes Rolling Billboard
Graffiti, a vehicle wrapping and transit media company based in Johannesburg, South Africa, recently struck a deal with a local limousine service to wrap at least one of their limousines with advertising. The ad for Guess Jeans features a picture of a reclining couple in bed, which occupies the middle third of the limo on both sides. Guess logos are positioned on either side of the picture, and the company reports that this is the fourth time they have reworked the branding on this limo. Graffiti has also wrapped 15 school buses with promotional advertising for Guess Kids, which manufactures designer clothing for children.
Graffiti Managing Director John Rice had this to say about the advertising campaign: "The Guess brand and its advertising campaigns really speak for themselves. The style of the creative is distinctive and identifiable and people look out for their advertising. The Guess brand is exclusive, international and aspirational and therefore perfectly suits the glamour and prestige of a limousine. Similarly, the school bus advertising medium provides an excellent strategic opportunity with which to promote Guess Kids. As a result you have a very powerful and effective transit campaign."
We understand the need for limousine services to create revenue streams whenever possible, especially in hyper-competitive markets. The San Francisco limousine market is especially competitive, and we are always on the lookout for new sources of income. However, don’t look for us to wrap our Bay Area limos, party buses, SUV limos and other luxury vehicles with advertising now or in the future.
We believe that happy guests are the appropriate complement to the glamour and prestige of a limousine, not advertising. No matter how tastefully photographed or sexy the images may be, we believe that billboard advertising belongs on billboards, not sullying the classic looks of our limos. If you’re looking for a San Francisco limousine service that believes that providing outstanding customer service is the best way to generate revenue, give us a call at NLS Limo at 800-339-8936 the next time you need luxury transportation for a special event!