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blog home Limo News Daimler Announces Plan to Discontinue Maybach Line of Luxury Vehicles

Daimler Announces Plan to Discontinue Maybach Line of Luxury Vehicles

By San Francisco Limousine Specialist on December 14, 2011

Daimler, owner of the venerable Mercedes-Benz line of luxury automobiles and the Maybach line of ultra-luxury vehicles has announced that they will discontinue producing Maybachs sometime in 2013. Daimler revived the Maybach brand around 11 years ago in an attempt to gain market share against the undisputed leader in the ultra-luxury auto segment, Rolls-Royce. Since its debut, Maybach sales have been disappointing, and there has been widespread speculation that Daimler would have to shelve the brand due to economic losses. Daimler CEO Dr. Dieter Zetsche confirmed the company’s plans recently in an interview with a German newspaper, claiming that the company will focus more of its attention and resources on the Mercedes-Benz brand.

“We held extensive discussions internally about which way would promise the greatest success in the luxury segment, and we came to the conclusion that the sales chances for the Mercedes brand were better than that of Maybach. It would not be sensible to develop a successor model for the current Maybach,” Zetsche told the Frankfurter Allgemeine Zeitung newspaper.

It’s easy to forget that Daimler reintroduced Maybach after missing an opportunity to purchase Rolls-Royce and Bentley a few years ago. BMW and Volkswagen bought these automakers, respectively. Maybach limousines sold for around $1 million each, and sales over the last several years have been a disappointing 200 or so units sold annually, insufficient volume for Daimler to keep the brand in production. The automotive press had received word that Daimler was in talks with Aston Martin to collaborate on keeping the Maybach brand alive, but talks between the two automakers were not successful.

We mourn the passing of the Maybach as it is truly one of the world’s great luxury automobiles. These vehicles are beautiful pieces of machinery inside and out, and, despite the fact that very few of us will ever own one, we hate to see the clean lines and striking profiles of these cars come to an end. We don’t offer any Maybach in our fleet of San Francisco limousines and other luxury vehicles, but we do offer a wide selection of vintage Rolls-Royce limos, contemporary Mercedes-Benz sedans and other luxury vehicles. For information on each model, rates and availability, please call us at NLS Limo today at 1-800-339-8936 to speak with one of our reservation specialists.

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