Rolls-Royce Reports Record Sales for Third Year in a Row
Rolls-Royce Motor Cars recently announced record sales for the third year in a row. The legendary luxury automaker recorded a one percent sales gain in 2011-2012 from the previous fiscal year’s numbers with 3,575 models sold. A one percent increase in sales might not seem like a noteworthy achievement, but consider that in the previous two years, sales of Rolls-Royce automobiles increased 31 percent and a remarkable 150 percent, respectively. The automaker cites expansion into Central and South America as one of the primary reasons for their record sales, along with the slow but steady recovery of economic conditions across the globe.
Rolls-Royce also reported a sharp uptick in sales to customers in Saudi Arabia, with a 63 percent increase in sales in that country.
Torsten Muller-Otvos, Rolls-Royce CEO, recently told reporters that his company is taking a fresh look at marketing their automobiles in less traditional markets.
“Middle Eastern customers are completely different from British customers,” he said. “For that reason you might see more shiny, different colours in the Middle East.”
Sales of Roll-Royce cars rose 21 percent in Europe for the 2011-2012 fiscal year, and the automaker also reported increases of 18 percent in Asian markets. Ironically, sales in the United Kingdom have been flat over the last few years, but Rolls cited an overhaul of their flagship London dealership as part of that disappointment in an otherwise extraordinary period of growth for the company.
Sales in the U.S. were phenomenal, with America overtaking China as Rolls’ top market in the world.
“The United States proved to be quite strong at the end of the year, and we’ve had a certain slowdown in the Chinese market,” said Muller-Otvos. “We are the pinnacle of all luxury brands in the world. We are interested in constant growth over the years to come, but sustainable growth. We had an outstanding year in spite of the challenges.”
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