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blog home Limo News Mercedes Looks to Regain Lead With New Luxury SUVs

Mercedes Looks to Regain Lead With New Luxury SUVs

By San Francisco Limousine Specialist on June 28, 2012

Since they lost their spot as the top seller of luxury vehicles in the world more than ten years ago, legendary automaker Mercedes-Benz has been on a quest to regain that lofty position. Mercedes has been devising a strategy and now believes that their new lineup of luxury sports utility vehicles will help them achieve their goal. In 2011, they launched a new M-Class SUV, a new C-Class coupe and a refreshed C-Class sedan, and sales for the first few months of 2012 suggest that they may be poised to overtake archrival BMW for the top spot.

Rebecca Lindland, an analyst with researcher IHS Automotive, had complimentary words for the venerable German automaker.

“Mercedes has upped its game,” she said. “The refreshes and redesigns they’ve done on their sedans are going to be very nicely complemented by the work they’ve done on their trucks.”

In August, Mercedes will unveil their newest luxury SUV, an updated GLK compact SUV. In September, their new GL-Class large SUV will grace showrooms all over the world. Mercedes sold 531,382 during the first five months of 2012, putting it third overall in luxury vehicle sales globally. BMW sold 607,207 vehicles and was followed closely by Audi, which sold 600,200 luxury models.

Steve Cannon, chief executive officer of Mercedes-Benz USA, said that he has been pleased with sales thus far for 2012 but was reluctant to forecast that his company would finish first overall this year.

“We are outpacing all of our competitors, we’ve got great new products to launch,” he said. “If at the end of the year the luxury sales crown happens naturally, that’s great.”

Automotive insiders have singled out Mercedes’ new GLK for special mention. They say the nearly 1,000 new parts for the model have given it a much-needed and classy makeover.

Lindland was especially smitten by the new circular chrome air vents in the redesigned interior of the GLK.

“You don’t really appreciate all of the differences until you’ve looked inside,” she said. “Who knew that you could fall in love with vents?”

We knew. We’re crazy about cars, especially luxury vehicles, and we love details like chrome air vents that complement a well designed and executed interior. A big part of the luxury vehicle experience is the feeling that you get when you step inside and go for a ride. We do not yet offer any of the new Mercedes SUVs in our fleet of San Francisco limousines (we’re working on it!), but we do offer our very lovely S500 luxury sedans for discriminating guests for business travel, airport transportation, VIP transportation and other applications. For more information about our Mercedes sedans or any of our other Bay Area luxury transportation options, call us at NLS Limo today at 800-339-8936.

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