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Study Finds Toyota Prius Preferred By Wealthy Californians

By San Francisco Limousine Specialist on September 11, 2012

A recent study conducted by car-price-information company TrueCar.com cross-referenced tax data and auto registrations in California’s ten wealthiest zip codes and found some surprising results. The website based its research on more than 1,000 tax returns in each of the ten zip codes and found that Toyota Prius hybrids ranked very favorably with luxury Mercedes-Benz models as the most popular cars with rich buyers.

TrueCar.com analyst Kristen Andersson suggested that a new segment of the car market may be emerging, the eco-luxury segment.

"For affluent buyers who live in places where environmental concerns reign supreme, the Toyota Prius is the ultimate status symbol in eco-luxury," she said in a recent interview.

How popular are Toyota Prius hybrids? Consider that Prius hybrids are the most popular vehicle in Century City, which is California’s fifth-wealthiest zip code, where residents report an average income of $751,000 per year. The next three most popular cars owned by people in that zip code are Mercedes-Benz E-Class sedans, C-Class sedans and BMW 328 sedans, respectively. Closer to our base in San Francisco is Ross, CA, the tenth-wealthiest zip code in the state, where residents earn an average of $497,000 annually. The Prius reigns supreme in Ross also, followed by Mercedes E-Class and GL-Class sedans, respectively.

Car buyers from all income levels have turned the Toyota Prius hybrid into one of the best sellers in the country. Through the first seven months of 2012, Toyota has nearly doubled Prius sales over the same period the previous year with nearly 143,000 hybrids sold.

Here at NLS Limo, we understand why Prius hybrids are so popular. They may not be as roomy or comfortable as the luxury vehicles in our fleet, but they are very reliable, consume very little fuel and are perfect for running errands in the Bay Area. If you are one of the many people in the Bay Area who doesn’t own a car but likes to rent one occasionally for day trips, shopping and other uses, call us today at 800-339-8936 to ask about our San Francisco Prius Hybrid rentals. Our Prius rentals are very affordable and are perfect for getting around the city when you need your own transportation for a morning, afternoon or the whole day!

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