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Porsche 960 | San Francisco Travel Blog

Porsche Announces Smaller Version of Limousine

By San Francisco Limousine Specialist on January 9, 2013

Legendary sports car manufacturer Porsche recently announced that it will be producing and marketing a smaller version of its Panamera limousine in the very near future. Porsche has been slow to release specifics about the smaller, more nimble version of the Panamera, but early reports suggest that it will be a five-door fastback design like the larger model and is poised to compete with the Mercedes-Benz E-Class and BMW 5-Series luxury sedans. Porsche says that the new Panamera limo is going to be a big part of the automaker’s plans to improve market share and sell 200,000 vehicles a year by 2018.

Porsche president Matthias Mueller told reporters that the new Panamera limo has been in development for several years and that prices will begin around $80,000. Mueller described this price point as “the magic limit,” meaning the lower limit that Porsche would consider selling one of its models so as not to undermine its reputation as a luxury automaker. Mueller also leaked news about another new model, a sleek roadster code-named the Porsche 960, which will be positioned to erode Ferrari’s share of the performance market.

In other news, Mueller also hinted at the resurrection of a classic Porsche, the Targa Drophead, a semi-convertible coupe with a removable roof section for open air on the open road.

"We could see ourselves reviving the Targa 964 just like we did 20 years ago," Mueller said.

If things proceed as planned, these new models, in addition to yet another new model, the compact Macan SUV, would add to Porsche’s current lineup of the classic 911, the Cayenne crossover SUV, the full-size Panamera and the Boxster/Cayman. Porsche is owned by Volkswagen and set a new sales record in November, with 128,978 units sold, a marked improvement of 8.5 percent over 2011’s sales.

We look forward to seeing the new Panamera limo, but we wonder if or how it will fit into its proposed niche of smaller performance limousines or if it will create an entirely new niche. Either way, color us intrigued, as any new limousine model from an automaker like Porsche is a reason for celebration! Speaking of celebrations, if you’re looking for a San Francisco limousine rental to help you celebrate an important event in your life, call us at NLS Limo today at 800-339-8936. No other Bay Area limousine service offers a better selection of limos and other luxury vehicles at affordable rates. Add in our legendary customer service, and you and your friends are guaranteed to have a wonderful time! Please browse the pages of our site to view your limo rental options and if you have any questions, we would love to hear from you!

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