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blog home Limo News Limo Rental Tips Mercedes Announces Plans to Retire Maybach Brand

Mercedes Announces Plans to Retire Maybach Brand

By San Francisco Limousine Specialist on August 29, 2012

Mercedes-Benz, the legendary automaker now owned by conglomerate Daimler AG, recently announced that they are accelerating their plans to phase out and retire the Maybach brand due to disappointing sales. Mercedes initially announced their plans to retire the ultra-luxurious Maybach brand in 2013, but the Maybach 57 and 63 models have already been discontinued, and Mercedes has stopped taking new orders for them.

Few except serious car lovers and collectors remember the previous Maybach brand. Maybach Manufaktur was a luxury automaker based in Stuttgart that was started by Wilhelm Maybach in the early 1900s. They crafted custom automobiles for wealthy European clients until World War II, when production shifted to making motors for airships and rail cars. After the war, the brand languished until Mercedes revived it in the early 2000s in response to other ultra-luxury brands owned by rivals BMW (Rolls-Royce) and Volkswagen AG (Bentley.) However, despite sales forecasts that promised steady growth, Maybach models never sold in the volume Mercedes needed to sustain production, and now the proud Maybach brand will be retired again. Mercedes plans to add a stretch version of their ultra-luxury S-Class sedans to fill that niche.

We are saddened to hear that there will be no more new Maybach models. Regular readers of our blog know how much we love cars of all kinds, especially high-end luxury cars, and the sleek, graceful lines of Maybach automobiles are a treat for the eyes. We don’t have any Maybachs in our fleet of San Francisco luxury car rentals, but we do have some very comfortable and respectable alternatives:

If you’re looking for luxury car rentals in the Bay Area, we have a lot to offer, and each is available at surprisingly affordable rates. Our superb staff of mechanics lovingly maintains each model, and they are all immaculately clean inside and out. So, the next time you need a San Francisco luxury car rental for a day or a week or even longer, just give us a call at NLS Limo at 800-339-8936 to make a reservation!

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